Project Management / Strategy / Product Design / Social Marketing

This smooth-driving campaign was created to raise awareness about the excess carbon emissions that result from reckless driving and the harm it causes to the environment. Our strategy began with designing a stylish hoodie featuring the slogan 'Smooth As Fck' to capture the interest of college students and encourage them to learn more. This stunt immediately attracted attention at our Jesuit university, leading to our hoodies selling out twice! Alongside hoodie sales and the establishment of a social media presence, we brought in a Mustang for people to sign using sticky notes, pledging to drive smoothly. We received over 100 pledges and generated $1,190 from hoodie sales, resulting in a $656 profit, all of which was donated!